Audi introduces new nomenclature to specify horsepower
German automaker Audi is adding new nomenclature to its model names to help distinguish the power output of each vehicle, but many experts wonder if this will confuse customers.
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True luxury automakers are those unobtainable in the eyes of affluents
During Ipsos’ webinar “Affluents in the Fast Lane,” it was revealed that Japanese automaker Lexus is by far the top brand that comes to the mind of affluents in terms of luxury vehicles.
Sports and luxury – Luxury Memo special report
While luxury and sports might seem to be an odd couple, the relationship between the two, particularly the types of sports most favored by the upper crust of society, is deep and long-lived.
Luxury Daily, August 21, 2018 – China is the biggest driver of global luxury growth: McKinsey
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Sports and luxury – Luxury Memo special report
While luxury and sports might seem to be an odd couple, the relationship between the two, particularly the types of sports most favored by the upper crust of society, is deep and long-lived.
Sports and luxury – Luxury Memo special report
While luxury and sports might seem to be an odd couple, the relationship between the two, particularly the types of sports most favored by the upper crust of society, is deep and long-lived.
Social media a top priority for employment branding in 2017
As it becomes more difficult for companies to find the right talent, organizations are increasing their investment in employer branding.
Sports and luxury – Luxury Memo special report
While luxury and sports might seem to be an odd couple, the relationship between the two, particularly the types of sports most favored by the upper crust of society, is deep and long-lived.
Dior, Sephora get brand love boost from millennials
Consumers are becoming more vocal about their affection for the brands they love on social media, according to an analysis by NetBase.
Should luxury brands embrace pop music placement?
Italian fashion label Versace is leaning into its association with pop star Bruno Mars, turning its mention in the recording artist’s song into a broader branding opportunity.