US, Chinese consumers fuel British luxury rebound
Luxury spending in Britain is estimated to rise 57 percent to $15.1 billion in the next five years, according to a study by British luxury trade association Walpole and Ledbury Research.
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Remy, Chinese women splurging, Thom Browne and W magazine – News briefs
Today in luxury marketing – Rémy brings spirit of luxury back to town; In China, women begin splurging; Thom Browne signs eyewear license.
LVMH will not back off. What should Hermes do?
Luxury conglomerate LVMH Moet Hennessey Louis Vuitton is stuck in the craw of family-owned scarf and leather-goods maker Hermes. Crying foul is not working – not with that famed collector of luxury houses, Bernard Arnault.
Robb Report reveals luxury gems with “Best of” issue
Luxury lifestyle magazine Robb Report is kicking off its new iPad application with its “Best of the Best” issue, featuring exclusives such as videos, slideshows and images.
How luxury brands can tailor Facebook to their own needs
Depending on the type of luxury brand, Facebook can be used to tailor a company’s marketing strategy to better engage with consumers, sell products, drive online and in-store traffic or educate them about the brand.
Harrods breaks first mobile app to drive store traffic
British department store Harrods is breaking into mobile marketing with its first application that serves as a map and information center of the famed Knightsbridge store.
Luxury Daily, May 11, 2011 – Rolls-Royce celebrates Spirit of Ecstasy centenary with inspired portraits
Frette and Small Luxury Hotels go with digital for cross-promotion
Italian linen manufacturer Frette and Small Luxury Hotels group are joining forces to cross-promote a stay at one of the hotels using email blasts and Web site promotion.
IWC brandishes exclusive print ads in Modern Luxury pubs
Swiss watchmaker IWC Schaffhausen is flaunting exclusive images and content of its Portofino timepiece collection available only in May issues of Modern Luxury publications, shot by renowned fashion photographer Peter Lindbergh.
W magazine print ads reflective of flourishing luxury market
Brands such as Dior, Estée Lauder, Cadillac and Marc Jacobs have retained their positions as front-of-the-book advertisers in the May issue of W magazine, indicating that as long as luxury brands keep paying for print ads, consumers will be persuaded to keep buying the products.