W complements September fashion issue with Trends supplement

Published: August 31, 2012

Advertisers including Gucci and Hermès are scoring optimum placement in the September issue of Condé Nast’s W magazine, but other marketers including La Mer and Fendi are taking up room in the complimentary Trends supplement.

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L2 Think Tank: Michael Kors, IWC top Facebook IQ

Published: June 13, 2012

Marketers including Michael Kors, IWC, Swarovski, Bulgari, Christian Dior and Oscar de la Renta rounded out the top 20 in the 2012 L2 Think Tank Facebook IQ study due to their innovation, invitation of two-way dialogue and cross-channel incorporation of social media.

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NowManifest acquisition to improve Condé Nast Web presence

Published: May 16, 2012

Condé Nast subsidiary Fairchild Fashion Media will acquire Fashion Networks International, best known for its curated blog portal NowManifest, in a move that is likely to increase the publishing giant’s Web presence at a crucial time.

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Altruism is powerful differentiator for luxury brands: Amex summit

Published: May 9, 2012

PALM BEACH, FL – Participating in philanthropic or altruistic efforts is a powerful differentiator for luxury brands because it makes consumers more connected to them, according to a speaker at American Express Publishing’s Luxury Summit 2012.

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Is Twitter more effective than Facebook for driving sales?

Published: March 29, 2012

Even though Twitter has the ability to reach consumers via sponsorships and quick links, Facebook’s more targeted audience and commerce abilities make it easier for consumers to head from the platform into stores or to a commerce-enabled site.

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