Australian skincare company Jurlique has redesigned its Web site and ecommerce store to make it easier for consumers to shop worldwide and provide a sense of community through a consumer review system.
Luxury retail conglomerate PPR announced a 7 percent revenue increase for the first half of 2011 that was mainly driven by emerging Asian markets and Internet shoppers, but luxury spending may soon be easing up.
Luxury companies such as Hermes, Jones Group, high-end German automakers and LVMH have posted considerable revenue in the first half of 2011, but experts are unsure whether or not debt-ceiling politics in Washington will undo this progress.
Conde Nast’s Architectural Digest’s July issue epitomizes understated luxury while paying tribute to the memory of recently-deceased actress Elizabeth Taylor by publishing her home for the first time in history.
After the recession hit the luxury industry, most companies were reluctant to take risks and continue a profitable mergers-and-acquisitons business. However, experts are taking its recent revival as a sign of a recovering industry.
British apparel and accessories designer Burberry is tapping YouTube to uniquely display the features of its new Brights eyewear collection.
Today in luxury marketing – Ferragamo jumps on first day of trading; Shots of Hailee Steinfeld for Miu Miu Released; Retailers key in on most bankable season.
Luxury brands are increasingly relying on social media to reach affluent consumers via product pushes, campaigns and contests. However, some marketers are just on another level.
