Oscar de la Renta uses Facebook commerce for monthly exclusives
Apparel designer Oscar de la Renta is using Facebook to sell exclusive products available only to fans of the brand on the social network site.
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Luxury Daily, October 21, 2011 – Are luxury brands impervious to threats of a recession?
Burberry breaks into Facebook commerce for fragrance sell
British label Burberry is testing its digital prowess by offering Facebook fans the chance to purchase the brand’s newest fragrance via the social network.
Mercedes, BMW, Louis Vuitton among top 100 global brands: Interbrand
Luxury brands Mercedes-Benz, BMW and Louis Vuitton topped the luxury sector’s list of global brands in 2011, according to a report from Interbrand.
LVMH acquisition of Hermès not inevitable: experts
Hermes is still fighting against what it sees as unfriendly advances from LVMH and has recently been allowed to sell shares to a private holding company rather than publicly. Therefore, experts believe that an acquisition by LVMH is not inevitable.
St. Regis names Jason Wu as brand connoisseur
Starwood’s St. Regis has named Jason Wu as the second St. Regis Connoisseur in a move that will involve joint digital projects and to-be-announced fashion experiences for the hotel’s guests.
Heavy summer discounting may affect luxury status of cruise lines
Regent Seven Seas Cruises has reported strong numbers in the second quarter of 2011, but as the market continues to be sluggish, consumers may be reluctant to spend money on discretionary experiences such as cruises.
How far is too far with brand and line extensions?
To fully establish themselves, some luxury brands have expanded their product lines to include new goods. However, how does a brand know if it is a smart extension or a step too far?
Luxury Daily, August 5, 2011 – Consumer confidence confusion hinders potential luxury rebound
Maintaining a luxury status when using Facebook commerce
As social media evolves, it is important for luxury brands to adapt and accept it as a powerful medium to not only increase consumer engagement but to drive sales and collect consumer data as well.