Chanel taps musicians in latest sunglasses video campaign
French fashion giant Chanel has launched a new video campaign to promote its 2020 spring-summer eyewear line to reach consumers who are stuck at home with lively and entertaining content.
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Worry-free strategies that luxury brands can learn from China
In any branding revolution, context is key. As China shows signs of recovery, Chinese retailers and businesses are offering clues as to how certain quick and smart moves could lead to fundamental market changes in the future.
How should luxury brands craft “We’re back” messages?
As countries in Western Europe begin to loosen restrictions and even New York is seeing its curve flatten, luxury brands are beginning to wonder what is next after the COVID-19 crisis flooded through the world last month.
Kering sees Q1 revenue drop 15.4pc to $3.48B, ecommerce up 21.1pc
In a quarter heavily weighed down by the COVID-19 global lockdowns, luxury conglomerate Kering posted revenue of $3.48 billion, down 15.4 percent as reported and a 16.4 percent drop on a comparable basis.
How transparent should brands be during lockdown?
Given how fast and vocal netizens are to react, how much content should companies be sharing at this time? And how much does the consumer really want to see?
Challenge for skincare brands: cost to acquire customers will increase every year
Per a new DLG study titled “The Online State of Skincare Brands,” the beauty category is going through rapid changes with the rise of direct-to-consumer marketers whose marketing is based on building a sense of community around brand, product and experience.
Brands play safe with classic gifts this Mother’s Day
Mother’s Day is around the corner and luxury marketers are running digital campaigns in hopes of boosting sales at a time when retail is suffering more than ever.
Is Prada a dark horse in China’s ecommerce race?
When Alibaba’s 800 million active shoppers landed on Tmall’s homepage last month, it found a newcomer listed on the leading ecommerce site: Prada.
Diane von Furstenberg, Turnbull & Asser, Montblanc and LVMH watch brands
Luxury Daily’s live news: Diane von Furstenberg’s Asia-Pacific head of biz dev on Shanghai Fashion Week; Turnbull & Asser, shirtmaker to Prince Charles, now making medical scrubs for UK’s National Health Service; Montblanc, upping China presence, follows Richemont sibling Cartier with flagship store on Tmall Luxury Pavilion; LVMH watch brands ditch Baselworld, following Swiss rivals in vitriolic split.
Day’s wrap: Diane von Furstenberg, Turnbull & Asser, Montblanc and LVMH watch brands
Luxury Daily’s live news: Diane von Furstenberg’s Asia-Pacific head of biz dev on Shanghai Fashion Week; Turnbull & Asser, shirtmaker to Prince Charles, now making medical scrubs for UK’s National Health Service; Montblanc, upping China presence, follows Richemont sibling Cartier with flagship store on Tmall Luxury Pavilion; LVMH watch brands ditch Baselworld, following Swiss rivals in vitriolic split.