Published: June 18, 2021
China has, undoubtedly, shifted away from images of heroic masculinity, such as when Bruce Lee was digitally recreated for Johnnie Walker’s 2013 Keep Walking campaign, to expressions of effeminate masculinity.
Published: June 11, 2021
Fashion has historically been an expressive industry, driven by physical and real-life experiences, however, the COVID-19 pandemic suspended these touchpoints, creating new challenges for communications strategies.
Published: May 27, 2021
More luxury brands are touting their sustainable initiatives — from traceability to supply chain collaboration and more — to reach conscious consumers, but only a select number of affluents are looking into the details.
Published: May 21, 2021
Across the world, brands are seeing tangible signs of recovery in the luxury travel sector.
Published: May 11, 2021
Baby apparel has witnessed the fastest growth in China with a 17.2 percent increase, and the high-end market has been expanding quickly, too.
Published: April 22, 2021
China’s booming singles economy should be a wake-up call for luxury executives about the need to focus on winning over these consumers.
Published: April 16, 2021
In China, beauty-obsessed Gen Zers are bringing the sampling business to the next level of retailtainment.
Published: March 26, 2021
The decision to prohibit foreign spectators from the upcoming Summer Olympic Games in Tokyo will have repercussions for the luxury retail and hospitality industries in Japan and beyond.
Published: March 16, 2021
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Published: February 16, 2021
Foreign brands dominate in China, and the big beauty companies you would expect to see are all leaders in the arena: LVMH, Chanel, Coty, L’Oréal and Estée Lauder. Yet, Mintel predicted that those brands should face big challenges after the pandemic once consumers seek more personalized and intimate scents.