China has, undoubtedly, shifted away from images of heroic masculinity, such as when Bruce Lee was digitally recreated for Johnnie Walker’s 2013 Keep Walking campaign, to expressions of effeminate masculinity.
Fashion has historically been an expressive industry, driven by physical and real-life experiences, however, the COVID-19 pandemic suspended these touchpoints, creating new challenges for communications strategies.
More luxury brands are touting their sustainable initiatives — from traceability to supply chain collaboration and more — to reach conscious consumers, but only a select number of affluents are looking into the details.
Across the world, brands are seeing tangible signs of recovery in the luxury travel sector.
Baby apparel has witnessed the fastest growth in China with a 17.2 percent increase, and the high-end market has been expanding quickly, too.
China’s booming singles economy should be a wake-up call for luxury executives about the need to focus on winning over these consumers.
In China, beauty-obsessed Gen Zers are bringing the sampling business to the next level of retailtainment.
The decision to prohibit foreign spectators from the upcoming Summer Olympic Games in Tokyo will have repercussions for the luxury retail and hospitality industries in Japan and beyond.
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Foreign brands dominate in China, and the big beauty companies you would expect to see are all leaders in the arena: LVMH, Chanel, Coty, L’Oréal and Estée Lauder. Yet, Mintel predicted that those brands should face big challenges after the pandemic once consumers seek more personalized and intimate scents.
