Watches and jewelry: Luxury Memo special report
Watch and jewelry brands have seen a tumultuous last few years, but new regulations and evolving consumer behaviors have helped the industry see an upward trajectory.
Watch and jewelry brands have seen a tumultuous last few years, but new regulations and evolving consumer behaviors have helped the industry see an upward trajectory.
Vacheron Constantin, Girard-Perregaux and Audemars Piguet were among the most resilient brands when it comes to online search interest during COVID-19, according to the latest report from DLG (Digital Luxury Group).
Fabienne Lupo, president and director-general of the Fondation de la Haute Horlogerie in Geneva, Ruediger Albers, U.S. president of German timepiece retailer Wempe, and Brian Duffy, CEO of Watches of Switzerland, each offered their take on the future of the watch industry and its evolution as the COVID-19 lockdowns ease.
Luxury Daily’s live news: Diane von Furstenberg’s Asia-Pacific head of biz dev on Shanghai Fashion Week; Turnbull & Asser, shirtmaker to Prince Charles, now making medical scrubs for UK’s National Health Service; Montblanc, upping China presence, follows Richemont sibling Cartier with flagship store on Tmall Luxury Pavilion; LVMH watch brands ditch Baselworld, following Swiss rivals in vitriolic split.
Luxury Daily’s live news: Diane von Furstenberg’s Asia-Pacific head of biz dev on Shanghai Fashion Week; Turnbull & Asser, shirtmaker to Prince Charles, now making medical scrubs for UK’s National Health Service; Montblanc, upping China presence, follows Richemont sibling Cartier with flagship store on Tmall Luxury Pavilion; LVMH watch brands ditch Baselworld, following Swiss rivals in vitriolic split.
The timepiece brands belonging to LVMH’s watchmaking division have decamped the once-grand Baselworld annual watch fair and expo, joining Rolex, Patek Philippe, Chanel, Chopard and Tudor in abandoning a 103-year-old event that fell victim to the lockdown over the COVID-19 coronavirus and a perceived inadequate response to financial and scheduling concerns.
Luxury Society Keynote in Geneva a few days ago brought together more than 100 luxury brand executives, with guest speakers from Facebook, Moncler, BMW and Piaget to take an in-depth look at how luxury and premium brands can build impactful customer experiences in an increasingly dynamic and digital age.
A day after Watches & Wonders Geneva said it was canceling its event, Baselworld followed suit with the Swiss government banning public gatherings of more than 1,000 people through March 15 as a precaution against the Covid-19 coronavirus outbreak.
Swiss watch brand Audemars Piguet has partnered with Richemont’s Net-A-Porter to sell its watches for the first time via a multibrand online-only retailer.
As Valentine’s Day nears, luxury marketers including Burberry, Marc Jacobs, Krug Champagne and Tiffany have been promoting the holiday across digital channels, hoping to attract sales to last-minute gift-givers.