In this new feature named Women Who Lead, Luxury Daily interviews senior women executives across the luxury spectrum who make decisions that affect their customers or brands with whom they work. Our second interviewee is Edie Rodriguez, chairman for the Americas and brand ambassador of Ponant Cruise Line, a Groupe Artemis luxury yacht expedition company whose siblings include Kering, Christie’s and Chateau La Tour.
As with many other luxury sectors, home furnishings is facing disruption thanks to consumers’ increasingly digital purchase paths. But more than other categories, décor brands face the challenge of marketing and retailing big-ticket and often large goods sight-unseen.
Online marketplace 1stdibs will likely be expanding worldwide and making strategic acquisitions, it had revealed after completing another round of funding.
As with many other luxury sectors, home furnishings is facing disruption thanks to consumers’ increasingly digital purchase paths. But more than other categories, décor brands face the challenge of marketing and retailing big-ticket and often large goods sight-unseen.
As with many other luxury sectors, home furnishings is facing disruption thanks to consumers’ increasingly digital purchase paths. But more than other categories, décor brands face the challenge of marketing and retailing big-ticket and often large goods sight-unseen.
Luxury marketers are exploring new ways to leverage digital channels to reach consumers and expand on their service and product offerings.
In honor of World Water Day, luxury brands are highlighting their efforts aimed at protecting the natural resource and access to it.
Italian fashion labels contribute nearly 40 percent to the total value of the European country’s top brands as they refine their brand experience.
Online searches for designer fashions have grown 46 percent over the last four years in the United Kingdom, as digital inquiries become a stronger indicator of brand value.
