Luxury brands have joined in the chorus of voices demanding action surrounding racial justice on social media, blacking out their pages as part of a move to use their platforms to take a stand against racism.
Italy’s Safilo Group, a maker of sunglasses and eyeglass frames, has completed the acquisition of a 70 percent stake in Californian ecommerce retailer Blenders Eyewear that is popular with millennials and Gen Z consumers.
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A new version of Esquire’s millennial-targeted issue, Esquire Fine, appeared on newsstands across China at the end of March. The cover features hot celeb and Dior ambassador Wang Junkai performing a roundabout kick while dressed head-to-toe Dior.
Rather than simply recreating an event for an online audience, with a little thinking outside the box, they can be restructured entirely, ensuring consumers remain engaged and brands relevant.
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Deep-diving immersions in a very distinct world are the new retail and could greatly inspire luxury brands that are eager to communicate their own universe to customers.
During 2019, the average Chinese consumer spent four hours daily on mobile devices. Over two hours of this was on social media.
LVMH Moët Hennessy Louis Vuitton has released its 2019 annual report outlining the progress that the French luxury conglomerate made last year, while acknowledging the challenges ahead with the ongoing COVID-19 coronavirus crisis that has shaken the foundations of businesses worldwide.
