Throughout 2017, all sectors embraced technological innovations that had once seemed mismatched for luxury marketing, demonstrating that even the most lamb-like brands can adapt to behavioral changes and digital advances.
Emotion-fueled brand loyalty is a driving factor of purchase decisions, but are luxury businesses leveraging consumers’ affinity and fervent fandom effectively?
Emotion-fueled brand loyalty is a driving factor of purchase decisions, but are luxury businesses leveraging consumers’ affinity and fervent fandom effectively?
Emotion-fueled brand loyalty is a driving factor of purchase decisions, but are luxury businesses leveraging consumers’ affinity and fervent fandom effectively?
Emotion-fueled brand loyalty is a driving factor of purchase decisions, but are luxury businesses leveraging consumers’ affinity and fervent fandom effectively?
This past year, automakers have continued to make headway with autonomous driving, as the technology barrels ahead at top speeds, making driverless initiatives one of the biggest automotive themes of 2017.
The holiday season is in high gear now with brands making last-ditch attempts to capture as much gift-giving spend as possible.
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In the past year, travel and hospitality has seen disruption for bookings with artificial intelligence being used to sort through data to target consumers on a deep and personal level.
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