With Chinese patriotism at an all-time high thanks to intensifying tensions between China and the West, and anti-consumerist voices growing louder in a recovering post-COVID-19 economy, luxury brands have become easy targets for netizens.
When screenshots of offerings from the Belgian luxury brand Delvaux priced at 60 percent off — as seen on the French flash sales site Veepee — began circulating on Chinese fashion accounts in late-July, an avalanche of complaints flooded comment sections.
As consumers are spending more time in digital environments and less time in physical stores, many companies are experimenting with new forms of digital commerce through video.
“What you say is not as important as the bookcase behind you,” is a tagline of a Twitter account titled Bookcase Credibility. Bookcase Credibility was launched in April 2020 and has since amassed more than 105,000 followers.
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After approximately 9.5 million students took the Gaokao — China’s national college entrance exam, which ended on June 9 this year — sneaker launches, resales and auctions across the country have seen their businesses thrive despite the ongoing COVID-19 pandemic.
Hong Kong, this bustling metropolis, is now in a transition period, facing both challenges and opportunities that will redesign the future of the city in the years to come.
French luxury conglomerate LVMH Moët Hennessy saw its revenues fall to 18.4 billion euros, or $21.6 billion at current exchange, for the first half of 2020 as the coronavirus pandemic continues.
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Fashion’s culture wars are dividing Chinese millennials. In June, a series of fashion and beauty moves, including a Calvin Klein pride campaign featuring the black trans model Jari Jones and the decision by some top beauty groups to take their skin-whitening products off the market in China, polarized opinions across the country’s social media landscape.
