Bloomingdale’s turns shopping into a game with Nintendo
Department store chain Bloomingdale’s is tapping into today’s ‘90s nostalgia through a campaign that takes a playful approach to fashion.
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Lessons from first class – Luxury Memo special report
In a world where U.S. passenger airlines make 75 percent of their revenue from passenger fares, it is no surprise they consistently revamp the most expensive options in first and business class.
Mobile becomes imperative for auto, but luxury brands lag behind
Luxury automakers should be leading the way in innovation, especially with digital, but a new L2 report shows that mass-market auto brands are driving laps around high-end manufacturers.
Aston Martin sees strongest brand value boost among automakers: report
After a decade of seeing no profits, Brexit has helped Aston Martin become the fastest growing automotive brand, according to Brand Finance.
Luxury Daily, March 6, 2018 – Luxury’s online/mobile future revealed in 5 brands
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How would proposed US tariffs affect the luxury business?
President Donald Trump is looking to impose tariffs on steel and aluminum entering the United States, in a move that many expect to ignite a trade war with other nations.
Nordstrom, Neiman Marcus, Flâneur Hospitality and Daimler – News briefs
Today in luxury – Nordstrom’s biggest bet ever; Whispers of talks between Hudson’s Bay and Neiman Marcus; This new luxury hotel company wants you to leave your smartphone in your pocket; En route to alliance, Daimler buys Europcar out of car-sharing venture.
Rolls-Royce grows apprenticeship program for 2018
British automaker Rolls-Royce is opening its apprenticeship program up to a record 24 candidates this year.
Luxury Daily, February 23, 2018 – Wealthy investors keep calm, carry on amid stock market turbulence
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Fairmont sees repercussions online from poor customer service: NetBase
Brands often look to social media to forge a connection with consumers and monitor their business’ sentiment, but it is not always love that these brands receive.