Luxury brands should focus on digital to survive slowdown: Forrester
Luxury brands have been challenged by lockdown-induced store closures and, worse, the post-pandemic “revenge spending” that is happening in China is not taking root in the West.
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Vestiaire Collective fetes vintage fashion with treasure hunt, flash sales and iconic drops
Resale platform Vestiaire Collective has debuted Vintage Mania, an effort that celebrates the growing popularity of vintage fashion in an increasingly sustainability-minded market.
4 post-COVID-19 marketing tips that will save luxury brands in China
Delvaux’s Mahjong handbag versus Balenciaga’s “too cool” style Chinese graffiti: Which one would a typical Chinese luxury shopper choose? According to angry Weibo user responses, the answer is neither.
This psychological response will make or break your luxury brand
If a brand does not create an extreme emotional response for its customers, then the brand cannot create extreme value – and the luxury business is all about extreme value creation.
Tatler Asia adds to management team as transformation continues
Luxury media company Tatler Asia Group is accelerating its transformation into a global lifestyle media brand with a pair of new hires in key positions.
Luxury Daily, Aug. 14, 2020 – Successful brands of 2020 must marry strong purpose with consumer needs, preferences and desires
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Luxury needs to abandon its risk-averse mindset
This season, Dior, Prada and Zegna led the way in terms of how to perfectly navigate the tumultuous changes in the luxury market, demonstrating innovative and creative transformations within their digital strategies to present some of the most compelling content during fashion week.
Luxury Daily, Aug. 13, 2020 – US retail foot traffic dips again, delaying return to normal
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Luxury brand rivalries heat up during Chinese Valentine’s Day
How are Dior, Prada, Michael Kors, Gucci, Saint Laurent, Fendi and Celine wooing consumers over Chinese Valentine’s Day, also known as the Qixi Festival, scheduled for Aug. 25?
LVMH touts educational efforts for International Youth Day
French luxury group LVMH Moët Hennessy is spotlighting efforts in support of equal access to employment to mark International Youth Day.