Luxury Daily, June 7, 2019 – Fight against fakes becomes more important as counterfeit quality grows
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LVMH-owned cognac brand Hennessy is leaning into television advertising spend with a new spot showcasing craftsmanship, as spirit brands continue to focus on the small screen.
Luxury Daily’s live news from June 6 – Gucci enters Roman restoration project following cruise show; Girard-Perregaux goes online with Mr Porter; LVMH lauded for anti-counterfeiting efforts; Luxury Collection opens boutique hotel in British countryside; Azimut yacht sails into Times Square for half-century celebration; Luxury brands flex their sustainable practices on World Environment Day.
Luxury Daily’s live news from June 6 – Gucci enters Roman restoration project following cruise show; Girard-Perregaux goes online with Mr Porter; LVMH lauded for anti-counterfeiting efforts; Luxury Collection opens boutique hotel in British countryside; Azimut yacht sails into Times Square for half-century celebration; Luxury brands flex their sustainable practices on World Environment Day.
Luxury conglomerate Kering, along with its Italian fashion brand Gucci, is celebrating World Environment Day in an ongoing effort that taps into digital.
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Today in luxury – Hermès CEO talks makeup, crocodile skins, leather alternatives; Miley Cyrus and Marc Jacobs debut a “Don’t f*ck with my freedom” hoodie benefitting Planned Parenthood; At Kering and LVMH, corporate branding goes beyond the logo; Prada’s Lorenzo Bertelli sees startups as path to innovation.
Today in luxury – Why most luxury brands still hire underage models; Courting the ultrarich with chateaus and chefs; Luxury hospitality industry suddenly loves hemp: When did hemp become posh?; W magazine inches toward sale, new operations.
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MADRID – Luxury investments are different, with deals often centered on intangible assets such as branding or the desire for a relationship, according to a panel at the FT Business of Luxury Summit.