Luxury Daily, Feb. 1, 2021 – Retailers missing out on engaging post-sale opportunities
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If luxury brands grasp only one takeaway from 2020, it should be that tastes are changing, and many could get burned.
Recently, controversy broke out in the United States after The Mahjong Line, a Dallas, TX-based company started by three white women, launched with game sets that eschewed the traditional Chinese tiles for images such as bags of flour, bubbles and kites.
The city of Beverly Hills, CA is bringing the city’s inspiration to life through the lens of two creators who call it home.
Luxury fashion brands have leveraged technology at unprecedented levels since the start of the COVID-19 pandemic, but these efforts are going beyond more mainstream or “traditional” digital channels.
French luxury goods conglomerate LVMH Moët Hennessy Louis Vuitton has proved resilient in 2020 despite an economic environment severely affected by the global health crisis, which resulted in the closures of many brand stores and manufacturing sites.
When I worked at Cartier in marketing, friends of mine would ask me, “Is there really an important marketing department there as they seem to be selling the same products?”
Burberry is driving growth through inspired customer journeys, bridging the gap between digital channels and stores by leveraging digital technology.
Truthful, transparent and supportive mentorships are crucial to the advocacy and success of women, both in the retail sector and other global industries.
Luxury brands are celebrating the Year of the Ox through unique capsule collections and ox-inspired accessories.