How to win in luxury fashion during the COVID-19 crisis

Published: September 15, 2020

No one knows when the COVID-19 crisis will be contained or when consumers will feel safe again. The CEOs I have talked to over the past few weeks are estimating between the spring of 2021 and mid-2022.

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Pandemic will not slow down mobile ad growth: Forrester

Published: September 8, 2020

Even while consumers stay closer to home during the ongoing coronavirus pandemic, many have made smartphones their primary digital devices — and brands should adjust their marketing to meet this important shift.

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Why luxury brands must be innovative

Published: September 8, 2020

Saying that luxury is synonymous with innovation might sound odd at first. After all, many define luxury with words such as “status,” “fine materials” and “expensive.”

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