Content marketing in luxury – Luxury Memo special report
The ubiquitous nature of social media and content platforms has created an overload of messaging. For luxury brands, this makes content marketing more important than ever.
The ubiquitous nature of social media and content platforms has created an overload of messaging. For luxury brands, this makes content marketing more important than ever.
Swiss watchmaker Ulysse Nardin and luxury timepiece retailer Wempe U.S. have entered an agreement for the former’s products to be sold at the retailer.
Luxury brands Louis Vuitton, Bulgari and Cartier successfully reach digitally savvy Chinese consumers by effectively leveraging influencer relationships and Eastern social media platforms.
French fashion label Saint Laurent is teaming up with Danish electronics and audio company Bang & Olufsen for an auditory and tech-driven initiative mixed with fashion.
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Reflective of the rapidly changing nature of business today, the executive leadership at luxury companies is also evolving.
Reflective of the rapidly changing nature of business today, the executive leadership at luxury companies is also evolving.
Your Message Subject or Title
Reflective of the rapidly changing nature of business today, the executive leadership at luxury companies is also evolving.
Luxury Daily’s live news from June 17 – Chanel’s 2018 revenues up 13pc; Sotheby’s to be acquired in $3.7B deal; Kering names Bartolomeo Rongone CEO of Bottega Veneta; Pat McGrath follows record-breaking Selfridges takeover with permanent counters; Secoo hires former LVMH marketing exec; DFS courts digital-savvy shoppers with cashless payments.