Fendi embarks on campaign to celebrate artisans
Italian fashion brand Fendi is showcasing the intricacy of the handiwork of its artisans in a new film series focusing on craftsmanship.
Italian fashion brand Fendi is showcasing the intricacy of the handiwork of its artisans in a new film series focusing on craftsmanship.
While plenty of critiques and social media posts have been dedicated to flagging fashion’s cultural appropriation problem, few brands have actually turned to the emerging Chinese creative community for their perspectives.
In an unstable world, luxury becomes more inconspicuous and discreet, while personalized, emotional experiences become more valuable because they increase our zest and enthusiasm for life.
As the United States and Europe brace for a second pandemic wave after a new spate of record COVID-19 cases, brands need to prepare for an even grimmer situation than what we saw in spring.
In the wake of fall fashion week season, brands that chose the hybrid approach, fusing physical with digital, performed better than those that produced a strictly physical or digital event, according to a new study by Launchmetrics.
This may sound depressing, but I believe that, in the luxury sector, independent players are likely to disappear unless they can achieve scale.
French luxury conglomerate LVMH Moët Hennessy has recorded revenue of 30.3 billion euro, or $35.5 billion at current exchange, in the first nine months of 2020 — down 21 percent on an organic basis from its record revenue in 2019.
With Chinese consumers set to make 50 percent of all luxury purchases by 2025, more luxury brands are launching stores or expanding their presence on China’s ecommerce and social commerce platforms.
Eyewear maker Safilo is renewing its licensing deal with French fashion brand Pierre Cardin through 2026.
Although uncertainty persists among luxury investors about economic and political issues, the market ended September on a positive note.