Conde Nast’s W rebrands to target broader advertiser base
Conde Nast’s W Magazine is undergoing a massive rebranding effort that includes a shift in focus and a revamped Web site to attract new advertisers.
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Mobile is a wrap for Diane von Furstenberg
Fashion designer Diane von Furstenberg has entered the mobile arena with an iPhone application that promises a transactional and rich-media experience similar to its wired Web presence.
Chanel goes mobile
Luxury retailer Chanel has made a move into mobile with the launch of an iPhone application.