Published: March 21, 2011
Conde Nast magazine Allure’s Web site has undergone a complete redesign that gives consumers a chance to view and search for upscale products, while also paving the way for luxury brands to advertise.
Published: March 16, 2011
When the going gets tough, affluent consumers get going – and shopping.
Published: March 11, 2011
French powerhouse Chanel is matching elegance and classic beauty to promote its new Mademoiselle handbag collection by using Blake Lively as its newest brand ambassador.
Published: March 1, 2011
Luxury retailer Bergdorf Goodman is reaching out to its tech-savvy, visually-stimulated consumers via Tumblr, a free blog-hosting platform.
Published: February 22, 2011
Consumers are expected to flock to their Twitter feeds and Facebook pages to interact in real-time with their friends while watching the most highly-viewed and talked-about advertising opportunity for luxury brands at the 83rd annual Academy Awards.
Published: February 22, 2011
British luxury brand Burberry is expanding the reach of its fall collection by streaming it live online on Feb. 21, including broadcasting the show in London’s Piccadilly Circus.
Published: February 18, 2011
Four Seasons Resort Palm Beach is offering a special restyle package that includes spa credit and Tory Burch gift cards in celebration of the fashion designer’s renovation of the hotel’s guest rooms.
Published: February 10, 2011
Donna Karan is bolstering its social media strategy with the launch of a virtual trunk and runway show showcasing the brand’s fall collection.
Published: February 2, 2011
Published: January 28, 2011
Swarovski Crystal released an ebook showcasing content, images and videos from light and art installations at its Swarovski Crystal Palace exhibitions.