Luxury Daily, Nov. 11, 2020 – Even a pandemic will not keep Singles’ Day from record sales
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Singles’ Day, the world’s largest ecommerce holiday, is expected to see record sales for a 12th consecutive year as the coronavirus pandemic continues to boost online shopping, particularly among Chinese luxury shoppers.
We are approaching the 11th anniversary of Double 11 (aka Singles’ Day), the largest shopping festival in the world. This will be the longest and most complex Double 11 ever.
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Fashion and luxury brands are facing the greatest challenge of their history: how to leverage digital innovation and creativity during a hard, unexpected pandemic to create a powerful synergy between the two to help them thrive in the medium long-term.
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Resale platform Rebag is expanding its offerings, allowing shoppers to buy and sell watches and fine jewelry. Rebag originally launched as a consignment platform for luxury handbags in 2014, and has since moved into the accessories space as well. Secondhand shopping and resale are growing even during the pandemic, as consumers become more invested in […]
Beauty brand Estée Lauder has tapped American singer and actor Danielle Brooks to introduce the label’s night care serum in a campaign emphasizing self-care.
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With the West currently going through a second wave of the COVID-19 pandemic, luxury brands are focusing on 2021 and how to win in what has become the world’s largest economy by growth: China.