Outlook 2021: Media, digital platforms key to meaningful consumer connections
As the digital age grows stronger, online platforms and media outlets will serve a pivotal purpose in how brands garner engagement.
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3 essential luxury strategies for 2021
Over the past few months, I have had numerous conversations with CEOs of luxury brands in China, Southeast Asia, North America and Europe about where the luxury industry is heading and the best ways brands can prepare for post-pandemic realities.
Louis Vuitton taps royalty in charming Parisian campaign
French fashion house Louis Vuitton explores Paris and its newest collection of Capucines bags in a light-hearted and energetic film campaign.
How Western luxury brands should handle a second wave of COVID-19
As the United States and Europe brace for a second pandemic wave after a new spate of record COVID-19 cases, brands need to prepare for an even grimmer situation than what we saw in spring.
Why luxury brands are desperate for digital desire
No other consumers around the world have a comparable lifestyle to Chinese digital natives.
Why luxury brands are failing in China post-COVID-19
In a recent survey, more than 90 percent of polled luxury managers were not clear about the best way to attract young, sophisticated customers to their brand.
3 critical steps luxury brands must take to rebound from COVID-19
Many luxury brands are struggling to keep their stores afloat. Even before the pandemic, after speaking with luxury fashion brands all over the world, I realized they were all facing a similar challenge: decreased store foot traffic.
Luxury brands must avoid this “easy growth trap”
Customers all over the world are reluctant to get back to “normal,” and most parts of the world cannot for several more months.
How to win in luxury fashion during the COVID-19 crisis
No one knows when the COVID-19 crisis will be contained or when consumers will feel safe again. The CEOs I have talked to over the past few weeks are estimating between the spring of 2021 and mid-2022.
Why luxury brands must be innovative
Saying that luxury is synonymous with innovation might sound odd at first. After all, many define luxury with words such as “status,” “fine materials” and “expensive.”