Dior expresses plurality for men’s collection film
French fashion house Christian Dior has cast men from different career verticals to showcase that the Dior Homme consumer is not a singular vision.
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Luxury Daily, February 2, 2016 – Zoolander infiltrates high fashion as film premiere approaches
Sergio Rossi paints Milan “noir” in spy-themed men’s effort
Footwear and accessories label Sergio Rossi is exploring the mystique of spies in its latest men’s campaign for fall/winter 2016.
Volume and wealth make Chinese millennials a lucrative target market: GfK
Chinese tourists spent $229 billion in 2015, according to a new report from GfK, Germany’s largest market research institute.
Luxury Daily, December 2, 2015 – Social posts impact 78pc of consumer purchases: Fashionbi
Burberry most successful apparel brand on digital channels: L2
Ecommerce sales have brought the luxury goods industry to a tipping point, according to a new report by L2.
Bergdorf Goodman, W magazine grant consumers “dream closet” through Bitmoji
Mobile application Bitmoji is getting a high-fashion makeover with the introduction of luxury apparel collections to its avatar creation platform.
Luxury Daily, October 12, 2015 – How should Balmain, H&M market their collaboration post-leak?
Top 10 luxury brand social marketers of Q3
Social media efforts in the third quarter of 2015 ranged from playful and creative to improvements on standard uses, with newer platforms dominating.
Luxury Daily, October 6, 2015 – 10 new trends in fashion retail