LVMH joins effort to battle Amazon forest fires
Conglomerate LVMH Moët Hennessy Louis Vuitton is donating to the effort to fight wildfires in the Amazon.
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Fashion Pact aims to enact environmental change through united goals
A coalition of 32 fashion companies are joining forces to tackle environmental issues such as climate change, biodiversity restoration and ocean protection, seeking to scale up their individual efforts with common objectives.
Content marketing in luxury – Luxury Memo special report
The ubiquitous nature of social media and content platforms has created an overload of messaging. For luxury brands, this makes content marketing more important than ever.
Alternative materials – Luxury Memo special report
Luxury has traditionally been associated with specific naturally derived materials such as leather and diamonds, but technology and changing attitudes are paving the way for manmade alternatives.
Alexander Wang puts “urban chic” spin on Bulgari handbags
Italian jeweler Bulgari is reinterpreting one of its signature motifs with help from New York-based fashion designer Alexander Wang.
Marketers should prepare for Plan B
Luxury spenders are more resilient than most, but their patience and appetite are not unlimited.
Augmented reality in luxury – Luxury Memo special report
Only a decade ago, widespread use of augmented and virtual reality seemed clunky or out of reach. But brands and developers have focused on innovative activations of this technology and have allowed it to flourish, especially in luxury.
Augmented reality in luxury – Luxury Memo special report
Only a decade ago, widespread use of augmented and virtual reality seemed clunky or out of reach. But brands and developers have focused on innovative activations of this technology and have allowed it to flourish, especially in luxury.
Augmented reality in luxury – Luxury Memo special report
Only a decade ago, widespread use of augmented and virtual reality seemed clunky or out of reach. But brands and developers have focused on innovative activations of this technology and have allowed it to flourish, especially in luxury.
Augmented reality in luxury – Luxury Memo special report
Only a decade ago, widespread use of augmented and virtual reality seemed clunky or out of reach. But brands and developers have focused on innovative activations of this technology and have allowed it to flourish, especially in luxury.