Luxury Daily, Dec. 9, 2020 – Retail can be a portal for systemic change through inclusive, diverse marketplaces
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French luxury conglomerate LVMH Moët Hennessy Louis Vuitton is rolling out a new environmental strategy, five years after the signing of the Paris Agreement.
Luxury Daily’s live news: Moncler acquires Stone Island in $1.39B deal; Chloé recruits Gabriela Hearst as new creative director; Aston Martin reveals exclusive DBX Bowmore Edition; New stay-at-home order effective in Beverly Hills, Los Angeles limiting retail capacity; Free Webcast on Dec. 16: Luxury Real Estate Outlook 2021.
Los Angeles County, including the city of Beverly Hills, has adopted California’s Regional Stay-at-Home Order due to a decrease in its hospital intensive care unit (ICU) capacity effective on Dec. 6.
The acceleration of the COVID-19 pandemic has given rise to innovative digital strategies within the sector of personal luxury goods such as the collection and systemization of data, more agile marketing models and increased attention to the authenticity of storytelling.
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Early technology adopters are a lucrative audience for brands to target since they are predominantly young, male and affluent, according to research from YouGov.
While women already influence the vast majority of household purchasing decisions and as such will move the needle for all consumer sub-sectors, the natural beneficiaries will be those that are already female-driven such as cosmetics, handbags and jewelry.
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French fashion house Louis Vuitton explores Paris and its newest collection of Capucines bags in a light-hearted and energetic film campaign.