Luxury Daily, Dec. 9, 2020 – Retail can be a portal for systemic change through inclusive, diverse marketplaces
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LVMH unveils new environmental focus as it kicks off climate event
French luxury conglomerate LVMH Moët Hennessy Louis Vuitton is rolling out a new environmental strategy, five years after the signing of the Paris Agreement.
Day’s wrap: Moncler, Chloé, Aston Martin, Beverly Hills retail and luxury real estate webcast
Luxury Daily’s live news: Moncler acquires Stone Island in $1.39B deal; Chloé recruits Gabriela Hearst as new creative director; Aston Martin reveals exclusive DBX Bowmore Edition; New stay-at-home order effective in Beverly Hills, Los Angeles limiting retail capacity; Free Webcast on Dec. 16: Luxury Real Estate Outlook 2021.
New stay-at-home order effective in Beverly Hills, Los Angeles limiting retail capacity
Los Angeles County, including the city of Beverly Hills, has adopted California’s Regional Stay-at-Home Order due to a decrease in its hospital intensive care unit (ICU) capacity effective on Dec. 6.
Gucci, Burberry lead luxury brands in digital acceleration: Altagamma
The acceleration of the COVID-19 pandemic has given rise to innovative digital strategies within the sector of personal luxury goods such as the collection and systemization of data, more agile marketing models and increased attention to the authenticity of storytelling.
Luxury Daily, Dec. 6, 2020 – Gucci, Burberry lead luxury brands in digital acceleration: Altagamma
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Affluent tech adopters present marketing opportunity for brands
Early technology adopters are a lucrative audience for brands to target since they are predominantly young, male and affluent, according to research from YouGov.
Why branded jewelry could be the next decade’s fastest-growing luxury subsegment
While women already influence the vast majority of household purchasing decisions and as such will move the needle for all consumer sub-sectors, the natural beneficiaries will be those that are already female-driven such as cosmetics, handbags and jewelry.
Luxury Daily, Dec. 3, 2020 – Luxury ecommerce sees strong revenue growth during Black Friday, Cyber Monday
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Louis Vuitton taps royalty in charming Parisian campaign
French fashion house Louis Vuitton explores Paris and its newest collection of Capucines bags in a light-hearted and energetic film campaign.