Why luxury brands need to think like media platforms

Published: April 30, 2021

Companies that shifted to a content commerce-based marketing approach have thrived, attracting online traffic and positioning themselves for long-term post-COVID success on a global scale.

Share on FacebookShare on LinkedInShare on Twitter

What is behind Farfetch’s success in China?

Published: April 23, 2021

From the platform’s alliance with JD.com to its new storefront on Tmall unveiled March 1, Farfetch has disrupted the luxury ecommerce landscape by integrating itself into China’s unique digital ecosystem to engage with local luxury shoppers.

Share on FacebookShare on LinkedInShare on Twitter