Who the devil wears Gucci? Why the luxury brand’s relaunch carries markers of success
Gucci critics tend to think the brand goes through boom-and-bust phases that can last a while and this time will not be any different.
Gucci critics tend to think the brand goes through boom-and-bust phases that can last a while and this time will not be any different.
Companies that shifted to a content commerce-based marketing approach have thrived, attracting online traffic and positioning themselves for long-term post-COVID success on a global scale.
Italian fashion label Gucci has retained the top spot on the Lyst Index of hottest fashion brands, amid signs there is pent-up demand for clothing outside the loungewear sphere.
While LVMH’s shares are rising to record highs, investors have questioned whether there are still reasons to be optimistic about the luxury market in China.
Your Message Subject or Title
History has shown that luxury is, in fact, the most resilient category after recessions and economic downturns, with recoveries that are dramatically faster and stronger than non-luxury sectors.
Your Message Subject or Title
From the platform’s alliance with JD.com to its new storefront on Tmall unveiled March 1, Farfetch has disrupted the luxury ecommerce landscape by integrating itself into China’s unique digital ecosystem to engage with local luxury shoppers.
Lowering the barrier for entry might seem like a daring move that could have discouraging effects on prestige and exclusivity.
After a transformative and tumultuous 2020 forced brands and consumers to adapt, luxury fashion shoppers may be ready to embark on a new era of style.