How COVID-19 is changing the stakes for Chinese New Year
For a second straight year, Chinese New Year celebrations are being impacted by the COVID-19 pandemic — which can have implications for the luxury business.
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Luxury Daily, Feb. 8, 2021 – How COVID-19 is changing the stakes for Chinese New Year
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Hollywood legacy inspires unique real estate campaign
In the world of super-prime luxury real estate, some properties require more elaborative and creative marketing campaigns.
Four strategies for selling pearls to Chinese millennials
China is the largest jewelry market in the world, accounting for 30 percent of the world’s demand. And since the 1980s, China has also been the largest global producer of cultured pearls, as well as 96 percent of freshwater pearls sold globally.
How luxury labels use LinkedIn to maintain connections
While platforms such as Instagram and Facebook have been deemed critical channels for brand development, luxury fashion brands should not overlook the effective marketing opportunities presented by networking site LinkedIn.
As wait for in-person events continues, how have marketers adapted?
Nearly a year after COVID-19 was declared a global pandemic, in-person events have not returned in earnest — continuing to pose challenges for luxury marketers who relied on these opportunities to engage with affluent consumers.
Luxury Daily, Feb. 1, 2021 – Retailers missing out on engaging post-sale opportunities
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Luxury Daily, Feb. 1, 2021 – Retailers missing out on engaging post-sale opportunities
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What are the vulnerable luxury sectors in China?
If luxury brands grasp only one takeaway from 2020, it should be that tastes are changing, and many could get burned.
Luxury Mahjong without cultural appropriation
Recently, controversy broke out in the United States after The Mahjong Line, a Dallas, TX-based company started by three white women, launched with game sets that eschewed the traditional Chinese tiles for images such as bags of flour, bubbles and kites.