Environment remains top issue for millennial, Gen Z consumers: Deloitte
Millennials and Gen Z are focusing on social and environmental accountability after a year of political conflict, climate crises, global health threats and racial injustice.
Millennials and Gen Z are focusing on social and environmental accountability after a year of political conflict, climate crises, global health threats and racial injustice.
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Geopolitical challenges and travel restrictions amid the pandemic are reshaping Chinese consumer footprints.
Luxury Daily’s live news: Prada, Zegna Groups jointly acquire cashmere company; Dolce & Gabbana releases sunny Saks capsule collection; Bentley opens new quality assurance facility; Four Seasons encourages travelers to take the scenic route.
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After a year of meaningful collaborations and transparent social efforts, luxury labels such as Louis Vuitton and Dior continue to grow their brand value.
Guochao has mainly been associated with Chinese brands, spurred by the movement that turned “Made in China” into “Designed in China.”
As brands have prioritized merchandise allocation in China, domestic consumers have embraced their contacts with local sales assistants.
The future challenge for luxury brands is to leverage their locations as competitive selling propositions while adding brand value in the process.
Affluents are eager to return to in-person pampering, after COVID-19 restrictions forced consumers to adapt to at-home skincare routines and virtual wellness checks.