The vigorous economic rebound in China has positively impacted the consumption patterns of digital products, especially those segments that bring better at-home luxury experiences during the time of COVD-19.
LVMH-owned Champagne brand Moët & Chandon is collaborating with fashion designer Yoon Ahn for its first artistic redesign of Moët Impérial.
Foreign brands dominate in China, and the big beauty companies you would expect to see are all leaders in the arena: LVMH, Chanel, Coty, L’Oréal and Estée Lauder. Yet, Mintel predicted that those brands should face big challenges after the pandemic once consumers seek more personalized and intimate scents.
The Fédération de la Haute Couture et de la Mode has released a preliminary calendar with 93 brands who will present their ready-to-wear FW21 collections at Paris Fashion Week next month.
LVMH-owned fashion label Fenty is going dormant after a promising start fizzled in a challenging luxury climate.
Short-form video sharing platform TikTok is exploring an expansion of its livestream shopping events as social media moves in a more transactional direction.
China and the United States are recognized as marketing powerhouses and are known for designing some of the most successful brand development campaigns and marketing strategies. They are also famous for scandalously expensive advertisements.
French luxury conglomerate LVMH Moët Hennessy Louis Vuitton is engaging fashion and business students with a new social media campaign.
French luxury conglomerate LVMH Moët Hennessy Louis Vuitton has confirmed it is pausing the ready-to-wear label Fenty, less than two years after it was launched.
Brand storytelling is crucial in China because building consumer trust starts with the brand first, followed by the product – the opposite happens in the West.
