WeChat cannot be overlooked by luxury brands in China
Mobile application WeChat is still the bellwether for luxury brands looking to improve their omnichannel marketing to better reach affluent consumers in China.
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Is China killing off its “Little Fresh Meat”?
China might be clamping down on men being too feminine with a new proposal that could mean that their time is numbered.
The luxury rebound: Brace, brace, a new era of exuberance has started
What happened in New York with local clienteles, and in parts of Europe with locals there as well, is not too dissimilar to what happened in mainland China a lot earlier on in 2020.
Leveraging consumers as a marketing channel the key in China
Luxury labels hoping to build their business in China would be wise to go beyond rudimentary translations, and instead continue to build genuine connections with key opinion customers.
Luxury Daily, Feb. 23, 2021 – Chanel becomes latest luxury player in beauty AI
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Luxury Daily, Feb. 18, 2021 – New York still home to most UHNWI worldwide: Wealth-X
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What luxury’s next big market wants
Overall spending by consumers from tier-3-and-under cities represented a whopping 44 percent of China’s total luxury sales in 2019.
Montblanc debuts tome exploring history of writing
German luxury goods maker Montblanc is looking to move aspiring writers with a new coffee table book dedicated to the written word and the brand’s connection with literary culture.
Hermès exercises style in new athletic film
French fashion house Hermès is putting accessories in the spotlight for its newest energetic campaign focused on athleticism.
How one brand conquered China’s booming luxury appliance market
The vigorous economic rebound in China has positively impacted the consumption patterns of digital products, especially those segments that bring better at-home luxury experiences during the time of COVD-19.