Brand experiences shaped by people on the front lines: BCG

Published: October 21, 2014

The perception of a brand tends to be splintered, with customers, employees, investors and influencers all holding differing views that can end up muddling a brand’s image, according to a report from Boston Consulting Group.

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Global online search for luxury hotels up 7.7pc

Published: October 20, 2014

The United States still accounts for more than half of the online search for luxury hotels, but searches in countries such as China are rapidly increasing, according to a report by the Digital Luxury Group.

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