Inside Chanel celebrates 100 years of its signature N°5
French fashion label Chanel is shining a light on its most iconic fragrance in the latest iteration of its “Inside Chanel” video series.
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These Western brands are winning China’s local markets
Personal consumption expenditures are wildly different in China. Still, most international brands employ a homogenous marketing strategy in the country.
Luxury Daily, March 16, 2021 – Luxury department stores’ next chapter will be online
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What luxury brands can learn from Hermès about pricing
Pricing mistakes — along with weak brand positioning and a deficit in luxury experience creation — are among the top shortcomings I have seen in the luxury industry.
Luxury hyper-segmentation: Avoiding the ubiquity trap
Logos have been harmonized to the point where it is almost ridiculous, with many brands going for the most easily readable all-caps sans serif look.
Where luxury stands in China’s consumption-based economy
The shift towards consumption and services-driven growth model indicates that the government wants to focus on domestic, “high-quality development.”
4 ways that luxury x esports will win over China’s Gen Zers
Luxury marketers have only recently taken esports seriously in what has become the world’s largest esports market.
Luxury Daily, March 9, 2020 – Luxury labels embracing 3D tools across value chain
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Why no other luxury company compares to LVMH
With the pandemic still raging across the first quarter of 2021, and most key European markets in strict lockdowns, the news that LVMH just became Europe’s most valuable company might be surprising.
Luxury celebrates, elevates women on International Women’s Day and beyond
Several luxury brands are celebrating International Women’s Day 2021 by highlighting new initiatives and programs designed to support women.