Google’s new beauty AR features raises bar for digitalization, ecommerce
Tech giant Google is rolling out a new feature in its update that will allow users to digitally try on cosmetic products through the search function on mobile devices.
Search Results for: pinterest
What luxury beauty brands can learn from e.l.f. Cosmetics about digital
When the ecommerce channel took off during the pandemic this year, e.l.f Cosmetics was well prepared.
Bentley brings news and behind-the-scenes content to Instagram
British automaker Bentley Motors is growing its social media presence with the debut of a new Instagram page.
Instagram-active UHNWIs are re-engaging with travel and luxury goods
As the world emerges from lockdown, 80 percent of ultra-high-net-worth individuals plan to travel within the first three months of reopening, hinting at a positive recovery for high-end hospitality
What is the future of makeup trials and sampling at retail?
The coronavirus pandemic could single-handedly uproot the way that cosmetics are sold, as consumers turn to video tutorials, online consultations and virtual reality apps to avoid the risks of catching the virus in person.
Online marketplaces drive ecommerce, mcommerce growth in France
Ecommerce and mobile sales were up in France last year, as more French consumers are accessing the Internet and using the medium to order everything from apparel and footwear to bags and food.
Book excerpt: The End of Marketing
No matter how easy it is to reach potential customers, the relationship between brand and consumer needs the human touch.
Can luxury brands thrive without department store wholesale support?
Department store chains are facing hurdles like never before with the COVID-19-induced lockdowns. Not surprisingly, luxury brands that use these bricks-and-mortar stores to showcase their products maybe rethinking their approach to selling and marketing through the wholesale channel.
Which luxury sectors can easily transition online in response to the coronavirus?
As coronavirus lockdowns continue for the foreseeable future, many brands are pivoting their strategy by looking for new and better ways to connect to consumers online.
Consumers spending less on luxury, fearing job losses and economic uncertainty: report
While there will likely be an initial impact on the luxury market due to the COVID-19 lockdowns, a new report from Astound Commerce suggests that it will bounce back like it did after the downturn of 2008-09.