Online retailer Net-A-Porter is rolling out all the stops to help increase awareness of the upcoming Karl by Karl Lagerfeld collection, including a multi-faceted mobile application that brings together gaming, insider access, Aurasma technology and a social contest.
Today in luxury marketing – Karl Lagerfeld’s upcoming Karl line; Daniel Lalonde to exit Moët & Chandon; For those who have it all: A Gucci bicycle and helmet; The ad campaigns of Spring 2012.
While designer Karl Lagerfeld’s new Hogan line is drawing eyeballs with a mobile application that includes product information, campaign images, personal sketches and an interview with the man himself, the app does little to build brand affinity or drive transactions.
Today in luxury marketing – Gaga brings the crazy to Barneys in this custom Lagerfeld; Photographer Mona Kuhn for Bottega Veneta; Stella McCartney readies for February debuts; Asian taste for watches keeps Swiss exports ticking.
Today in luxury marketing – Karl Lagerfeld is designing a snow globe, make-up; Fendi invents four fashion ice cream flavors; Roberto Cavalli wants Asian consumers to come find him.
Today in luxury marketing – PPR sales driven by high-end; Score this one-of-a-kind Louboutin bar; For Cartier, no designer collabs is the new designer collabs.
Today in luxury marketing – Tiffany files brief in favor of Louboutin appeal; DKNY PR girl finally reveals her true identity.
Today in luxury marketing – Luxury car sales: Will they continue to grow in the U.S.?; As Wall Street readies cuts, fears grow in luxury market; Karl Lagerfeld’s bottle of red.
Today in luxury marketing – Mulberry world’s top fashion stock as overseas sales boom; Bruce Weber’s video for Bottega Veneta’s first fragrance.
Today in luxury marketing – Karl Lagerfeld inks project with S.T. Dupont; Dior couture suffers without John Galliano; Outlet mall brings discounts, Italian style to China.
