Brands benefit by communicating corporate activism: RepTrak
Corporate activism and social responsibility continue to take center stage, and consumers increasingly expect brands to communicate their actions to audiences.
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Why luxury brands cannot ignore TikTok
The Chinese video-sharing platform was the only app not owned by Facebook to make the global list of top five downloads, taking the leading spot for the first time over Facebook.
LVMH highlights educational initiatives on International Youth Day
French luxury group LVMH Moët Hennessy Louis Vuitton is making efforts to strengthen its commitment to several educational initiatives in honor of International Youth Day.
Fashionphile debuts at Neighborhood Goods stores
Texas-based department store chain Neighborhood Goods is partnering with secondhand luxury seller Fashionphile as it expands into circular fashion.
Authenticity comes from operations, not stories: Positive Luxury
There is a massive shift occurring within the luxury space, as governments and conscious consumers call on financial corporations to strengthen commitments to environmental, social and corporate governance (ESG) issues.
How millionaires define luxury in 2021
High earners in India, China and the U.S. were found to be the most optimistic of global millionaires.
The new digital paradigm for luxury brands in China
Research indicates that up to 95 percent of purchase decisions in luxury now get made along the consumer’s digital journey by following key opinion leaders, key opinion customers, livestreams or any other digital marketing tool.
Rosewood launches The Golden State Getaway to highlight beauty of California
Hospitality group Rosewood Hotels & Resorts’ Sand Hill and Rosewood Miramar Beach locations are launching a new program designed to showcase the wide range of offerings of northern and southern California.
In 2021, there are ambassadors for every brand
For luxury brands seeking a famous face to attach to its product, the current landscape provides a myriad of effective ambassadors.
Luxury Daily, Aug. 5, 2021 – Louis Vuitton celebrates founder’s 200th birthday with immersive game
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