Luxury Daily, April 27, 2021 – Louis Vuitton, Gucci see growth with gamification opportunities
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History has shown that luxury is, in fact, the most resilient category after recessions and economic downturns, with recoveries that are dramatically faster and stronger than non-luxury sectors.
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From the platform’s alliance with JD.com to its new storefront on Tmall unveiled March 1, Farfetch has disrupted the luxury ecommerce landscape by integrating itself into China’s unique digital ecosystem to engage with local luxury shoppers.
Lowering the barrier for entry might seem like a daring move that could have discouraging effects on prestige and exclusivity.
After a transformative and tumultuous 2020 forced brands and consumers to adapt, luxury fashion shoppers may be ready to embark on a new era of style.
Wealth creation has not been the main driver for luxury consumption over the past 20 years.
In China, beauty-obsessed Gen Zers are bringing the sampling business to the next level of retailtainment.
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Luxury Daily’s live news: LVMH returns to growth after strong start to 2021; Bentley introduces driver-centric GT convertible; Net-A-Porter, LG emphasize clothing care in sustainable capsule collection; Private aviation addresses travelers’ concerns with expanded cancellation policies.