Is childrenswear the growth engine of China’s luxury market?
Baby apparel has witnessed the fastest growth in China with a 17.2 percent increase, and the high-end market has been expanding quickly, too.
Baby apparel has witnessed the fastest growth in China with a 17.2 percent increase, and the high-end market has been expanding quickly, too.
Beyond any doubt, the UHNWIs are the quintessential luxury consumers, but brands do not seem to know how to build strong, long-lasting relationships with them.
Italian fashion house Valentino has turned to emerging artists for the newest chapter in its Valentino Collezione Milano campaign series.
Your Message Subject or Title
While China presents the greatest opportunity for growth, luxury brands face a real and present danger by putting all their eggs in the China growth basket. In essence, luxury brands are risking their long-term future for short-term gain.
Fashion house Louis Vuitton remains the most valuable French brand, having grown its brand value by 11 percent to $59.4 billion according to BrandZ.
Gucci critics tend to think the brand goes through boom-and-bust phases that can last a while and this time will not be any different.
Companies that shifted to a content commerce-based marketing approach have thrived, attracting online traffic and positioning themselves for long-term post-COVID success on a global scale.
Italian fashion label Gucci has retained the top spot on the Lyst Index of hottest fashion brands, amid signs there is pent-up demand for clothing outside the loungewear sphere.
While LVMH’s shares are rising to record highs, investors have questioned whether there are still reasons to be optimistic about the luxury market in China.