Bergdorf Goodman connects mobile, social media via QR code
New York-based department store Bergdorf Goodman is connecting its blog 5th/58th to mobile via a QR code found in the retailer’s 2011 spring catalog.
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Luxury Daily, April 12, 2011 – Louis Vuitton, Rolls-Royce win big with site performance: expert
Do celebrity endorsers pay off for luxury brands?
With the passing of Elizabeth Taylor yesterday, a chapter closed in the book of glamour. Are there enough celebrity spokespersons with her stature and pulling power who can move the needle for luxury brands?
Tod’s, Ferrari and Gucci – News briefs
Today in luxury marketing – Tod’s profits climb 28.6 percent; Ferrari to sell cars in India; Gucci in UAW deal with Al Tayer insignia; Jimmy Choo seeks advice on takeover bid.
Gucci strays into automotive sector with launch of Fiat vehicle
Italian fashion house Gucci will be showcasing its new luxury car, the Fiat 500, at the Geneva International Motor Show on March 1.
Luxury Daily – Jan. 31, 2011 – Tiffany & Co., Gilt Groupe, Audi already suiting up for the big game
St. Regis caters to affluent travelers’ every whim with mobile app
Starwood Hotels & Resorts’ St. Regis New York gives guests a bite of the Big Apple with its custom E-Butler iPad application that serves as a concierge and an insider’s guide to New York.
Luxury Daily, Dec. 16, 2010 – Are catalogs still relevant in a digital world?
Luxury Daily, Dec. 15, 2010 – Louis Vuitton plays back Journeys campaign with Hulu video ad
Luxury Daily, Nov. 19, 2010 – What Googles Boutiques.com means for luxury ecommerce