NEW YORK – Luxury automakers such as Audi, BMW, Mercedes-Benz, Porsche and Ferrari towered over the luxury market on the Web in China, according to findings from a recently-released L2 Think Tank study.
Fashion’s Night Out appeared to be a major success for luxury brands in New York, which hosted a variety of guest performers, games, designer challenges and customer rewards to celebrate the event.
Online luxury retailer Net-A-Porter is taking an active role in Fashion’s Night Out with pop-up digital displays in two major cities.
Major luxury marketers such as Giorgio Armani, Louis Vuitton, Chanel, Christian Dior, Dolce & Gabbana, Hermes, Saks Fifth Avenue, Marc Jacobs and Yves Saint Laurent have taken considerable real estate in W magazine’s September fashion issue.
Italian fashion brand Giambattista Valli could possibly be harming the relationships it has with high-end retailers by signing on as the fourth designer for department store chain Macy’s Impulse capsule collection.
Today in luxury marketing – Tory Burch markets minority stake, could be planning IPO; Credit Suisse sees 30-40 percent chance of recession in Asia; Edmond Frette expands global business.
Facebook marketing offers a way for luxury brands to form a trusted, two-way dialogue with affluent consumers, and gain more loyal followers by optimizing social endorsement.
Italian fashion house Bottega Veneta is targeting younger, aspirational consumers by highlighting its first fragrance, Eau de Parfum, with an artistic video on its digital pages.
Luxury brands Bally, Chanel and Tory Burch topped the charts for the highest overall composite Web site scores for their easy-to-navigate, beautiful and helpful sites, according to a new study from the Luxury Institute.
Emotional resonance led consumers to list ten luxury marketers such as Ralph Lauren, Armani, Calvin Klein, Burberry and Dior within the top 15 most important fashion brands, according to a new study.
