Louis Vuitton is most valuable, fastest-growing luxury brand
After a year of meaningful collaborations and transparent social efforts, luxury labels such as Louis Vuitton and Dior continue to grow their brand value.
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3 ways foreign luxury brands can tap into China’s guochao trend
Guochao has mainly been associated with Chinese brands, spurred by the movement that turned “Made in China” into “Designed in China.”
Can Prada reach $6B in revenue without China?
As brands have prioritized merchandise allocation in China, domestic consumers have embraced their contacts with local sales assistants.
Four ways to rethink luxury retail location
The future challenge for luxury brands is to leverage their locations as competitive selling propositions while adding brand value in the process.
Affluents flock to spas as self-care becomes top priority
Affluents are eager to return to in-person pampering, after COVID-19 restrictions forced consumers to adapt to at-home skincare routines and virtual wellness checks.
Estée Lauder ‘dares to love’ with audio-focused programming
Beauty brand Estée Lauder is reimagining the concept of fragrance marketing through its “Dare to Love” digital campaign powered by audio-based creative storytelling.
Brand purpose will lead future communications strategies: report
Fashion has historically been an expressive industry, driven by physical and real-life experiences, however, the COVID-19 pandemic suspended these touchpoints, creating new challenges for communications strategies.
How Asian millionaires are rethinking their approach to luxury
Increased financial confidence among millionaires in Asia is fueling their spending on luxury goods and experiences, according to new insights from Agility Research & Strategy.
Why luxury brands must get personal
The accelerating digital transformation of the luxury ecosystem, combined with a new desire for individual brand experiences, means that luxury consumers now expect personalization as a standard of service.
LVMH launches global assistance fund for group employees
French luxury goods conglomerate LVMH Moët Hennessy Louis Vuitton is launching a global emergency and support fund for its employees.