Luxury Daily, March 28, 2012 – How H&M should go luxury – and what could go wrong
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How H&M should go luxury – and what could go wrong
Consumers may soon see a luxury collection by mass retailer H&M but, like all brand extensions, there are a few red flags. H&M must over-deliver, outperform and out-behave competitors to make it to the big time.
Luxury branded smartphones could reinforce brand loyalty
Going beyond traditional line extensions, luxury marketers including TAG Heuer, Jil Sander, Prada and Aston Martin are developing branded smartphones. However, if the brand extension does not seem plausible, money could not be the only component at stake.
Beauty ads up 66pc year over year in W’s April beauty issue
Condè Nast’s W magazine’s April beauty issue flaunts a 36 percent advertising increase overall and soared to a 66 percent beauty ad increase from this time last year.
Luxury Daily, March 13, 2012 – Pros and cons for luxury brands to use the city as the muse
Ralph Lauren, Prada flaunt print ads as an art form in new Vanity Fair
Marketers such as Ralph Lauren, Prada and Versace capture spring by drawing on current trends and extending them into artful advertisements in the April issue of Condé Nast’s Vanity Fair.
Luxury watches, Marni, BMW, Audi and Louis Vuitton – News briefs
Today in luxury marketing – An innovation in luxury watches celebrates long-lost function; Marni at H&M launches worldwide; BMW, Audi report record profit margin; Louis Vuitton threatens to sue law school over a parodic logo poster.
Fashion labels snatch up Vanity Fair Hollywood issue ads
High-end fashion and beauty brands grabbed real estate in Condé Nast’s Vanity Fair’s Hollywood Issue, one of the most highly-coveted annual hubs for print advertisements.
Luxury Daily, February 14, 2012 – American Express: Luxury ecommerce up 25pc in 2011
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What luxury brands can do to prepare for the Academy Awards
In the height of awards season, all eyes are on actors, musicians, directors and writers as they appear at various events. Luxury brands can use various channels including social media and television to amplify the chatter leading up to and during the Academy Awards.