Luxury Daily, Jan. 4, 2022 – SMS marketing offers brands a direct pathway to shoppers
Your Message Subject or Title
Your Message Subject or Title
Your Message Subject or Title
Italian fashion label Fendi is anticipating the 2022 Beijing Winter Olympics with a sporty capsule collection.
U.S. department store chain Saks Fifth Avenue is celebrating the return of the Netflix comedy “Emily in Paris” with a curated collection.
Agility Research & Strategy is Luxury Daily’s 2021 Luxury Market Researcher of the Year for its thorough examination and exploration of how luxury brands continue adapting in Asia in response to the COVID-19 pandemic.
Luxury travel retailer DFS Group is continuing its investment in China with the opening of a new beauty hall.
Your Message Subject or Title
In 2019, millennials and Gen Z accounted for nearly 40 percent of global luxury spending, and by 2026, this number will rise to 60 percent. Already in China, Gen Z consumers make an estimated 15 percent of all luxury purchases.
Over the past two years, livestreams, digital campaigns and ecommerce have all exceeded sales expectations in the country. And today, this online disruption is shaping how millions of Chinese consumers shop for luxury.
By 2025, China’s perfume sales should reach $4.7 billion. Those numbers alone may sound less impressive, but comparing them to the global growth rate — about 7 percent— Chinese market potential has grown to three times the global rate.