Gen Z is the new target for hard luxury in China

Published: December 10, 2021

In 2019, millennials and Gen Z accounted for nearly 40 percent of global luxury spending, and by 2026, this number will rise to 60 percent. Already in China, Gen Z consumers make an estimated 15 percent of all luxury purchases.

Share on FacebookShare on LinkedInShare on Twitter

How Chaumet set the bar for luxury legacy exhibitions in China

Published: December 6, 2021

Over the past two years, livestreams, digital campaigns and ecommerce have all exceeded sales expectations in the country. And today, this online disruption is shaping how millions of Chinese consumers shop for luxury.

Share on FacebookShare on LinkedInShare on Twitter

Who will fill China’s gaping luxury fragrance void?

Published: December 3, 2021

By 2025, China’s perfume sales should reach $4.7 billion. Those numbers alone may sound less impressive, but comparing them to the global growth rate — about 7 percent— Chinese market potential has grown to three times the global rate.

Share on FacebookShare on LinkedInShare on Twitter