Automakers turn to tech to streamline production, sales amid pandemic
Luxury automakers are leveraging digital methods to improve the production, marketing and sale of new vehicles as a way to navigate the ongoing disruptions of COVID-19.
Luxury automakers are leveraging digital methods to improve the production, marketing and sale of new vehicles as a way to navigate the ongoing disruptions of COVID-19.
U.S. consumers are less satisfied with their automobiles this year than they were last year, even among the most respected in luxury automaking.
German automaker Mercedes-Benz posted the highest overall U.S. customer satisfaction among luxury automakers’ Web sites measured by market researcher J. D. Power.
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Luxury Daily’s live news: Rolls-Royce tackles in-cabin air quality with new tech and app settings; UHNWIs, picking winners and losers, drawing sharp line in sand with spending post-COVID-19; Lane Crawford, department store to Chinese wealthy, puts out call for emerging homegrown talent; Scores of millionaires ask governments to raise taxes on them “immediately,” “substantially” and “permanently”; Subscribe now: Full access to 90,000+ articles, reports, videos and images.
The ninth edition of Lane Crawford’s Creative Call Out series aims to support budding talent in sectors such as fashion, lifestyle and beauty, as well as content and experiences.
Today’s buyers are more likely to scroll through luxury items online than spot the latest trends in magazines or window displays. Millennials now do 60 percent of their shopping online.
Electrification is emerging as a top trend among luxury automakers at this year’s IAA in Frankfurt, Germany, as marques seek to offer sustainable solutions to drivers.
Register now for the world’s first luxury customer experience conference: Luxury Daily’s LuxeCX on Wednesday, Sept. 25 in New York. Hear from experts at Apple, Piaget, Forrester Research, InterContinental Hotels’ parent IHG, Ritz-Carlton Leadership Center, Christie’s, South Coast Plaza, UBS, Taj Hotels’ The Pierre, IBM, Pernod Ricard, Magellan Jets, Gaggenau, Altiant, Shanker Inc., Customer Experience Group and the Luxury Institute.
With trade tensions continuing to escalate between the United States and both China and Japan, luxury automakers in the U.S. and abroad are likely to take a hit.