Today in luxury marketing – The one person who complained about Natalie Portman’s Dior mascara ad might have been from L’Oreal; Karl Lagerfeld signs fragrance pact with Inter Parfums; Porsche gain gives VW a Q3 profit boost; Blended Scotch aims for hallowed single-malt ground.
Today in luxury marketing – It has become tragically clear that Facebook chased the wrong business for years; Lagerfeld to open Paris boutique; Luxury king reawakens sleeping beauty Schiaparelli; As China’s luxury market evolves, who is winning and who is losing?
Today in luxury marketing: BMWs by the day: A luxury feast in bite-sized portions; Why are luxury goods not selling online in China?; Selfridges fetes Karl Lagerfeld; Little Miss Stella gets her own clothing line.
Today in luxury marketing – Burberry set to end beauty license; Mercedes A-Class enters production, utility variant confirmed; Karl Lagerfeld gives a sneak peek at his new Shu Uemura cosmetics collab; YSL couture?
Today in luxury marketing – Fisker teams up with Penske Auto to sell Karma luxury sedan; Lamborghini to launch luxury phones and tablet in Russia; Karl Lagerfeld, Shu Uemura team up; Harvey Nichols ad shows models peeing themselves with excitement.
Today in luxury marketing – Ferragamo re-opens up shop in Manhattan; Why luxury brands will fail without a clear design philosophy; Lagerfeld to design VIP helicopters; Yves Saint Laurent launching eyewear line.
Today in luxury marketing – Tiffany & Co. has added a “Drop a Hint” functionality to their Web site; Manolo Blahnik: feet first; New spring ads: Karl by Karl Lagerfeld; China’s retail sales jump 16.2 percent over holiday.
Today in luxury marketing – Tod’s sales climb; Roberto Cavalli is now blogging prodigiously; Wall Street’s cutbacks nip at Hamptons; Karl Lagerfeld is now on Twitter.
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Online retailer Net-A-Porter is looking to create a stronger connection with its fans and drive sales by hosting events in major cities worldwide to celebrate the exclusive launch of Karl Lagerfeld’s namesake collection.
