Luxury Daily, November 20, 2019 – Modern luxury brand building hinges more on lifestyle than heritage
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NEW YORK – Catering to the changing demands of the luxury business and affluent consumers, a number of startups are tackling issues such as the challenging retail environment, endless ecommerce options and data vulnerabilities.
Storytelling was a common theme this week, with narratives that ranged from three seconds to 3 billion years.
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British automaker McLaren is bringing its sporty style to its first bespoke luggage collection.
Luxury brands turned to pop culture fixtures and took inspiration from trending social issues as they looked to reach large audiences through engaging video content.
Luxury brands leveraged experimental physical spaces and highlighted individuality in efforts to connect to younger affluents seeking authenticity and relatability.
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International Women’s Day, taking place on March 8, has elicited a wide response from luxury brands with initiatives ranging from discount offerings to integrated business changes.