Ralph Lauren, David Yurman, Estée Lauder, Dom Pérignon, Audemars Piguet, Breitling and other luxury advertisers scored key placements in the inaugural print and online issues of status publication DuJour.
Multiple spreads from marketers including Louis Vuitton, Chanel, Bally, Cartier, Giorgio Armani, Burberry and Bottega Veneta helped to push Condé Nast’s Vanity Fair up 4 percent in ad revenue from this issue last year.
London-based department store Harrods is pushing its online-exclusive fragrances in an e-catalog, a move likely to test the waters among consumers who prefer digital over mail marketing.
Maintaining brand image, quality of products and customer service are the main factors that department store chain Neiman Marcus must keep in mind to avoid brand dilution when partnering with mass merchandiser Target.
Harrods is partnering with Disney to create this year’s Christmas window display that will show designer dresses inspired by princess characters as well as house a dedicated in-store shopping section.
Macy’s Inc. is using third-party Chinese retailer omei.com to increase sales, which may give Macy’s and sister company Bloomingdale’s a better understanding of Chinese consumers while increasing sales in a booming luxury market.
New advertisers to Condé Nast’s W magazine’s May issue including Dolce & Gabbana fragrance, Clarisonic, Burberry, John Hardy, Louis Vuitton, Tiffany & Co., Ulysse Nardin and Lexus helped to push the magazine up 3 percent in ad revenue from this time last year.
Luxury marketers TAG Heuer and Jaguar stayed consistent in terms of Web site load time in the first quarter of this year likely due to increased image optimization and simplistic homepage design that keeps users engaged. However, a major German automaker fell behind.
