How millionaires define luxury in 2021
High earners in India, China and the U.S. were found to be the most optimistic of global millionaires.
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The new digital paradigm for luxury brands in China
Research indicates that up to 95 percent of purchase decisions in luxury now get made along the consumer’s digital journey by following key opinion leaders, key opinion customers, livestreams or any other digital marketing tool.
Rosewood launches The Golden State Getaway to highlight beauty of California
Hospitality group Rosewood Hotels & Resorts’ Sand Hill and Rosewood Miramar Beach locations are launching a new program designed to showcase the wide range of offerings of northern and southern California.
In 2021, there are ambassadors for every brand
For luxury brands seeking a famous face to attach to its product, the current landscape provides a myriad of effective ambassadors.
Luxury Daily, Aug. 5, 2021 – Louis Vuitton celebrates founder’s 200th birthday with immersive game
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Mercedes looks to inspire, empower with extensive Cinderella campaign
German automaker Mercedes-Benz is contributing to the magic of happily ever after with its new multichannel partnership with Amazon Prime Video’s Cinderella.
How LVMH beat the pandemic
While many markets recovered from the shocking first half of 2020, when the pandemic took the world by surprise, many companies are still feeling its impact on their top and bottom lines.
Flight of Icarus: As luxury sales soar, how does this end?
Luxury sales growth is so good, it is becoming scary, with some people thinking this will not end well.
LVMH, Elle celebrate craftswomen with Prix des Artisanes
French luxury conglomerate LVMH Moët Hennessy Louis Vuitton is partnering with Elle magazines on a new prize honoring and supporting craftswomen.
Luxury labels still slacking in transparency efforts
Transparency is essential for the fashion industry to achieve true sustainability, but a new report shows that many brands are keeping their practices opaque.