Giorgio Armani, Ermenegildo Zegna, Tod’s and Louis Vuitton are just some of the advertisers in Fairchild Fashion Media’s new M magazine that is geared towards an affluent male audience.
Condé Nast’s high-society magazine Tatler released its annual Schools Guide boasting advertisers such as Ralph Lauren, Burberry and Giorgio Armani that helped to boost the magazine’s sales 14 percent.
Department store chain Nordstrom is flaunting its menswear partnership with Condé Nast’s GQ in a pop-up shop during Fashion Week, a move that could enhance the department store’s brand image and build awareness before the first property launches in a few years.
Condé Nast’s Architectural Digest is up to 101 ad pages for its October issue, an approximate increase of 5.2 percent from this time last year and 11 percent so far this year.
Considering Fashion’s Night Out to be a branding experience is the best-possible tip for luxury marketers looking to participate this year, according to an executive from Condé Nast International.
High-end department store chain Bloomingdale’s is looking to draw affluent males to retail locations this fall with pop-up shops created in partnership with BMW Motorcycles and Condé Nast’s GQ, likely to make the female-centric shopping experience more tailored for men.
High-end retail chain Saks Fifth Avenue sent its fall fashion catalog last week via direct mail, pushing apparel, accessories, beauty and its expanded shoe salon through in-house photography.
Hermès, Versace, Neiman Marcus, Saks Fifth Avenue and other luxury advertisers chose placements beyond front-of-book in the 916-page September issue of Condé Nast’s Vogue, likely to grab attention from readers who delved into the 120th anniversary content.
Barneys New York will entice holiday foot traffic from affluent kids-at-heart through a moving art exhibit in its Madison Avenue flagship store holiday windows created under a partnership with Walt Disney Co.
