Gucci, Armani target by gender in Vanity Fair
Gucci, Giorgio Armani, Calvin Klein and Versace placed advertisements for both men’s and women’s products in the April issue of Condé Nast’s Vanity Fair.
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Armani, Gucci gain double exposure in W
Giorgio Armani and Gucci have prominent advertisements for their fragrances in the April issue of Condé Nast’s W, but upped exposure by placing apparel ads as well.
56pc of luxury fashion brands lack Chinese ecommerce: L2 Think Tank
Burberry, Louis Vuitton and Chanel are the most tech-savvy fashion marketers in China, but the category as a whole must catch up with consumers’ digital demands, according to a new report from L2 Think Tank.
Oscar de la Renta revitalizes ecommerce with personalized fitting tool
Fashion house Oscar de la Renta is refreshing the customer experience on its ecommerce site by offering personalized shopping and fitting profiles with True Fit technology.
Ralph Lauren, Louis Vuitton target cultured readers of Tatler
Ralph Lauren, Louis Vuitton and other luxury marketers are seeking out the affluent, cultured readers in the April issue of Condé Nast’s Tatler magazine.
Luxury Daily, March 12, 2013 – Are fashion and jewelry marketers avoiding rich mobile media?
Neiman Marcus, Nordstrom parade spring collections via multiple Vogue ad pages
Luxury retailers Neiman Marcus, Nordstrom and Saks Fifth Avenue are pushing their spring merchandise in multiple-page advertisements in the March issue of Condé Nast’s Vogue.
Gucci, Tom Ford enhance Vanity Fair ads with mobile content
Gucci, Brian Atwood, Donna Karan, Giorgio Armani, Tom Ford and other luxury advertisers are letting readers of the March issue of Condé Nast’s Vanity Fair access additional mobile content through the publication’s iPhone and Android application.
Patek Philippe, Bulgari contribute to Architectural Digest’s 8.5pc ad page increase
Patek Philippe, Land Rover, Bulgari and Bottega Veneta kick off the new celebrity-focused March issue of Architectural Digest that boasts cover stars Sir Elton John and his partner David Furnish.
Chanel, Dior continue print streak in W’s March issue
Chanel, Christian Dior, Michael Kors, Valentino, Louis Vuitton, Salvatore Ferragamo, Saks Fifth Avenue, Tod’s, Hermès and other luxury advertisers are demanding attention from trend-seeking readers in the oversized pages of W’s March fashion issue.