Moncler leveled by the coronavirus despite strong 2019 sales
Just three weeks before news of the outbreak spread on Jan. 24, Moncler’s growth was in line with its 2019 results.
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Louis Vuitton x NBA: Good play or a step out of bounds?
As much as luxury marketers must remain culturally relevant, and streetwear and team sports including the NBA are important cultural touch points for the younger generation that Louis Vuitton and other legacy luxury houses must cultivate, this collaboration might be stretching the brand too far.
Pomellato, Vestiaire Collective strike circularity deal for pre-owned jewelry
Vestiaire Collective has struck a three-month partnership that will let Italian jeweler Pomellato reward its customers for selling their pre-owned pieces on the resale platform.
Gucci pitches in to help Lion’s Share fund raise $100M to protect biodiversity and nature
Participating brands and companies are asked to contribute 0.5 percent of their media spend each time an animal is featured in their ads.
Gucci, sending message, picks San Francisco for its Cruise 2021 collection fashion show
Gucci under creative director Alessandro Michele has boldly used locations and debuted styles to reflect values that he admires.
Brioni, like Savile Row example, embarks on global trunk show tour
The Brioni Trunk Show Grand Tour, as the initiative is called, will travel to 11 cities worldwide. The goal is to bring the brand closer to customers and create buzz of the arrival.
Luxury brands take action as coronavirus spreads
As Chinese shoppers alter their travel plans and stay at home to avoid infection, many luxury market players — including luxury groups, Chinese brands and ecommerce companies — have decided to make generous contributions.
What the coronavirus outbreak means for the luxury business
As the outbreak of the coronavirus in China worsens, there could be significant ramifications for the luxury business that has grown dependent on Chinese consumers for growth.
Luxury group stocks continue to slip as Wuhan virus spreads
As concerns over the coronavirus escalate, many Chinese tech companies are joining in to help.
Ferrari is world’s strongest brand, Bernard Arnault second-best brand guardian
Italian sports car maker Ferrari retained pole position as the world’s strongest brand for the second year in a row, according to Brand Finance.