Luxury Daily, February 5, 2019 – Independence, intelligence driving consumer behavior in 2019
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Top 5 brand moments from last week
Luxury brands prepared for the Super Bowl with creative efforts that appealed to a more mass audience than traditional campaigns.
Luxury Daily, February 1, 2019 – Revenue share, mobile traffic continue to grow in fashion ecommerce
Luxury Daily, January 29, 2019 – Will Kering rep suffer from Italian tax demands? Ask Prada, D&G, Armani, Bulgari …
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Luxury brands put their game faces on for Super Bowl efforts
As hundreds of thousands of football fans arrive in Atlanta for Super Bowl LIII, luxury brands are taking advantage of a captive audience with special marketing efforts.
Luxury Daily, January 28, 2019 – Affluent millennial men are “luxury lushes”: Ipsos
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Hennessy capitalizes on Super Bowl prohibition lift
LVMH-owned cognac brand Hennessy is embracing the spirit of competition in its first Super Bowl advertisement.
Luxury Daily, January 25, 2019 – Burberry builds bridge from heritage to contemporary
Ferrari boasts strongest brand: Brand Finance
Italian automaker Ferrari has regained the title of the world’s strongest brand, according to rankings from researcher Brand Finance.
Luxury leverages #10YearChallenge for heritage display
A number of luxury brands have taken on a social media challenge to post a 10-year-old photo, turning the trending topic into a means to discuss their consistency.