Luxury Daily, March 4, 2020 – Email, search most effective digital marketing channels to drive online store visits
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5 years of growth in the global luxury market could vanish as the coronavirus spreads
Altagamma warns the effects of the virus are going to extend beyond the first half of 2020 into 2021.
China dependency exposed and virus-wary world in lockdown: What should luxury brands do?
As the coronavirus reaches pandemic proportions, luxury marketers may be forced to come to a stark realization: 2020 may be a write-off, and the five-letter engine for profit and growth – China – has temporarily sputtered.
Burberry lays charm on Parisian shoppers with Printemps takeover
The custom-built space and windows will draw inspiration from animals, acknowledging the fascination with that subject’s power and symbolism for Burberry chief creative officer Ricardo Tisci and the house’s Victorian-era founder, Thomas Burberry.
Miuccia Prada to share creative reins with Raf Simons
Prada has gone outside for its first co-creative director with the appointment of Raf Simons, confirming long-term speculation that he was being wooed to bring fresh blood to the Italian fashion label.
Luxury Daily, February 19, 2020 – Saks Fifth Avenue shines spotlight on Rashida Jones’ “uncommonness” in spring campaign
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How does Hermès define its innovation?
French fashion and leather goods giant Hermès has gone to some pains to explain its take on innovation as rivals LVMH and Kering group brands up the ante in touting their craftsmanship, quality, creativity and bespoke elements.
How will China’s ban on single-use plastics affect fashion?
One fifth of the current global production of plastic – more than 300 million tons – is produced in China. In fact, it is the largest producer of plastic products, accounting for roughly 30 percent of worldwide manufacturing, according to Greenpeace.
Fendi’s new store in Venice goes for LEED certification as sustainability measure
Italian fashion brand has opened its new boutique in Venice with a noble aspiration: to become the first store in the Fendi portfolio to gain LEED certification.
Luxury Daily, February 13, 2020 – Cunard goes all in for transformative travel experiences
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