Luxury Daily’s live news: Louis Vuitton taps ‘Squid Game’ actress HoYeon Jung as ambassador; Kering, Cartier launch responsible watch, jewelry initiative; Moët Hennessy selects official Champagne preservation partner; Farfetch, Nataal further partnership celebrating Black creativity; Lexus, Fender release limited edition guitar.
Recent developments have pushed some independent brands into bankruptcies, while others lost revenues because of an unexpected shutdown of consumer activity.
In my observation and experience, there are two critical dimensions that brands need to focus on to be successful with Gen Zers.
Short-form video sharing platform TikTok is cementing its value for brands with the introduction of social commerce, after becoming a springboard for products and brands through its organic community engagement.
High-fashion magazine L’Officiel is highlighting 100 years of fashion and meeting place of luxury, art and culture with a new virtual museum and exhibition.
French luxury house Louis Vuitton is highlighting pieces from its home and living collections with a takeover of the historic Château de Fontainebleau.
The term “luxury” has always been difficult to define, especially as its essence is always changing.
French luxury conglomerate LVMH Moët Hennessy Louis Vuitton and French cosmetics group L’Oréal are among the organizations that are collaborating on an industry-wide environmental impact assessment for cosmetics products.
Social media has transformed into the ultimate shopping destination, and brands are taking note.
The continued disruption of luxury – scandals, blacklisting and cancellations all underpinned by government regulations and clampdowns – makes for an unprecedented period in the China’s entertainment history, which is still reeling from the fallout of COVID-19.
